American Public Opinion is a global, full service research firm with 37 years of experience in virtually every aspect of the field conducted at the local, state, federal and international levels. Throughout these 37 years we have developed a close relationship with experts in most fields in many countries around the world. These experts provide an important component to our firm's global expertise in that they are an international network which can quickly be tapped, in whatever country our clients need service. Not only does this access to global expertise provide quick response to the clients needs, but it provides a national flavor to our team insuring that our research accurately reflects that country's political, ethnic, cultural, social and religious standards.

We take pride in our professional reputation as a firm that conducts it's work with quiet diplomacy and provides timely, accurate, representative results.

Throughout our many years of service, we have found one constant, throughout our each project; leadership is the critical element. Experts in every field, in every country can be found, but the ability to lead this team, to maximize their collective potential and to draw meaningful conclusions from the data and experience, takes a rare person. As an elite organization, American Public Opinion has primarily focused on recruiting individuals possessing leadership skills. This staff characteristic provides a key element toward more successful projects and a more professionally conducted project for the client.

This staff leadership expertise provides our clients with another dimention; the ability to conduct very difficult and complex projects that are more frequently arising in our increasingly competitive global environment. Many projects that other firms deem "impossible" can, we have found, be completed by using more creative alternatives. Our firm's motto is; Impossible is spelled - I'm possible-.

Our survey and research work, American Public Opinion integrates into the study the many conponents found within 4 major elements of humanity. The:

1. Physical Aspects

2. Cognitive Aspects

3. Emotional Aspects

4. Religious Aspects