A strategic plan is critical to any large project. From our experience in working with large projects across the world, we are convinced that strategic planning is inextricably interwoven into the entire fabric of professional management. Inadequate planning is the primary cause of the failure of any project. For that reason, American Public Opinion follows a 15 Point Plan:

    1. Defining Mission                  2. Developing Philosophy       3. Establishing Goal

    4. Setting Objectives                5. Formalizing Structure         6. Establishing Policies

    7. Defining Procedures             8. Setting Standards                9. Provide Personnel

    10. Provide Capital                  11. Provide Facilities             12. Identify Training

    13. Establish Operational        14. Provide Information         15. Activate Personnel
          Plans                                        Management